Ask yourself one question. What’s more important - placing your product/service with a television show that has a recognizable host or having your product/service recognized?
Give us a call, we’d like the opportunity to answer that question and a few more. Your business is the most important thing to us.
Please call (239) 218-8648 to request a sponsorship package with DVD.
What’s more important to you, a recognizable host or your product being recognized?
Think about it. Your advertising dollars are spent to make the host of the show more recognizable, where in turn they will ask you for more of what you don’t want to give them, advertising dollars. We term this as the “It’s all about ME!” marketing strategy.
Southwest Florida Outdoors has taken a different direction. Instead of “it‘s all about me,” we have established an outstanding Professional Guide Staff that in turn hosts the show. Each week we deliver to our viewing audience a unique mix of persona, knowledge, experience and insight to the show by coupling a member of our Pro Guide Staff with a special guest. It is this unique mix of persona and skills that provides our viewers the most comprehensive video programming “how-to” ever delivered by a single outdoor television program. Our Pro Guide Staff are actually full-time working guides that spend collectively over 2100 days a year on water in front of paying customers show want to catch fish. What they are not is a “wanna be” TV star.
What are anglers looking for, in your face entertainment or well delivered information?
There is usually quick clips of film, spinning graphics, yelling, loud music, high-fiving followed by a “look what I caught!“ Our surveys and market studies found anglers saying, “Don’t show me a big fish, show me how to catch fish.” Each week our Pro Guide Staff focuses on the things that make catching a reality - tides, moon phases, product and techniques to name a few. Southwest Florida Outdoors is a well produced show that delivers what anglers are looking for - An information edge.
What’s the best fishing and boating market in the country?
Most saltwater fishing shows sell the concept that they target your products market. Then they fly to Alaska, or fish in some exotic place that 99% of the viewers will never venture. Southwest Florida Outdoors focuses on the #1 fishing and boating market in the country - Florida. From tarpon to redfish and from grouper to bass, we deliver the “how-to” that resident and visiting anglers want. In addition, by focusing on the Florida market, we are able to reduce our operating expenses. This savings is reflected in our pricing.
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